Shoe String Assemblies

Packaging Design - Single

2014

Sarah Eldershaw
t: 289-838-5873
e: saraheldershaw@gmail.com
w: saraheldershawdesigns.com

Student: Sarah Eldershaw Instructor: Stuart Werle Program: Industrial Design School: OCAD University

This is my packaging and branding concept for Shoe String Assemblies, a flat-packing DIY shoe kit. Everything needed to construct the pair of shoes is included inside the kit. Much like the construction of shoe, the packaging does not use glue; the shoelace is what tethers the package together.

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