Lantern
Advertising - Single
2015
Eugene Gao, Carlo Clerici
w: eugenegao.com
Students: Eugene Gao, Carlo Clerici Instructor: Craig Elimeliah School: Miami Ad School
The New York Subway can be a maze, even more so for the blind. That's why the MTA teamed up with IBM to create an indoor navigation system using bluetooth beacons and smartphones to help the blind independently navigate the subway.
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