Toronto Architectural Conservancy Rebrand

Complete Design Program - Complete

2015

Sarah Stephens
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Student: Sarah Stephens Program: Graphic Design Advanced School: Humber College School of Media Studies Instructor: Dawn Lambert

The Toronto Architectural Conservancy aims to protect buildings and places of historical significance in and around the GTA. This conceptual brand redesign strives to solve two observed problems: the lack of coherent brand identity, and the lack of awareness to their operations. The solution was twofold: create a brand identity that spans across multiple platforms that speaks to who they are and what they do, and create an accompanying advertising campaign that tells their story.