Pilot Pilsner

Design/Packaging - Single

2013

Scott McNeill
w: scottmcneill.ca

Student: Scott McNeill Instructor: Jerri Johnson School: George Brown College

Logo, label, and packaging design for conceptual beer brand Pilot Pilsner. The imagery for the brand was inspired by 1950’s American poster artwork. The logo illustration pays tribute to the round, hand- painted style of the time but is modernized through the combination of modern script and sans-serif typefaces. The brand targets young adults aged 20 – 35 who are seeking a unique brand with a sense of history.

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