Pets with Credit
Digital - Single
2016
Zulu Alpha Kilo
Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Allen Oke Art Direction: Fiorella Martinez Writer: Jacob Pacey Agency Producer: Tara Cochrane, Tara Handley Account Team: Rob Feightner, Laura Robinson, Winnie Hsiao Strategic Planner: Emma Brooks Client: Andrea Danovitch, Leslie Vera, Lauren McKay Production House: zulubot Executive Producer: Shaam Makan Director: Sean Wainsteim Line Producer: Marc Juliar Director of Photography: Jackson Parrell Post Production Company: zulubot Editor: Jay Baker Audio House: Eggplant Audio Director: Adam Dameline Compositor: Alter Ego Colourist/Transfer: Cem Ozkilicci Media Agency: Media Experts
Every year credit card companies send out thousands of cards. In a mad dash to get as many consumers hooked on credit as possible, sometimes they accidentally send credit cards to dogs. To illustrate the perils of credit card debt and encourage Canadians to pay with Interac Debit instead, we made a short based-on-reality mockumentary about a dog who accidentally receives a credit card—and actually uses it.