Bring Back the Bees

Digital - Single

2016

Cossette
w: cossette.com

Company: Cossette Chief Creative Officer: Peter Ignazi, Carlos Moreno ACD, Art Director: Yusong Zhang ACD, Copywriter: Dhaval Bhatt Creative Direction: Sean Barlow, Ed Lea Interactive Designer: Derek Sharpe Senior Interactive Designer: Gustavo Oregel Agency Producer: Sam Benson Account Executive: Jennifer Self, Isabelle Morin Account Director: Jessica DeSantis, Paula Badran VP, Client Leader: Wendy Morgado SVP, National Business Leader: Janis Lindenbergs Director, Strategy: Kevin McHugh Chief Strategy Officer: Jason Chaney Production House: SammyB Productions Editing Company: Soda Colourist/Transfer: The Vanity Audio House: RMW Music Music Search & License : Supergroup Sonic Branding Co Media Agency: Cossette Media PR Company: Veritas Client: General Mills Canada

In the past few years, there have been growing concerns over the rapid decline of honeybee populations. To draw attention to the issue, we did the unthinkable for a packaged goods brand. We took our iconic and beloved bee mascot off the Honey Nut Cheerios box for the first time in the brand’s history. We also offered a tangible solution by pledging to give away 35 million free wildflower seeds – one for every Canadian.