Skittles Holiday Pawn Shop

Digital - Single

2016

BBDO

Company: BBDO Executive Creative Direction: Todd Mackie, Denise Rossetto Associate Creative Direction: Chris Booth, Joel Pylypiw Art Direction: Mike Schonberger Copywriting: Matt Hubbard Agency Producer: Terry Kavanagh Group Account Director: Kristina Hayes Account Director: Saloni Wadehra Account Executive: Zach Kula Production Company: Creative Soul Production Company Director: Matt Eastman Cinematographer: Michael Banasiak Production House Producer: Evan Landry Executive Producer: Adam Palmer Editing Company: Panic And Bob Post Production Company: Smith Audio House: Ricochet

We discovered that nearly 75% of Canadians had been disappointed by a bad holiday gift. So we opened the Skittles Holiday Pawn Shop: a physical pop-up shop in downtown Toronto where customers could trade those crappy gifts for something they could truly enjoy – Skittles!