Canadian Football League 'What Were Made Of'

Craft-Editing - Single

2016

Bensimon Byrne
w: bensimonbyrne.com

Company: Bensimon Byrne Creative Direction: David Rosenberg, Joseph Bonnici Associate Creative Director / Art Director: Lorne Covant Associate Creative Director / Copywriter: David Mueller Agency Producer: Michelle Pilling Business Lead: Jeff Miller Project Manager: Jason Hickey Production House: Kith & Kin Executive Producer: Monica Remark Director: Davin Black Director of Photography: Simon Shohet csc Line Producer: Kegan Sant Post Production: Married To Giants Producer: Denise Shearer Editor: Paul Skinner Audio House: TA2 Audio House Producer: Christine Leslie Audio Director: Tyson Kuteyi Audio Engineer: Dave Clarke Visual Effects: Think Tank Creative Colour: RedLab Colourist: Jason Zukowski Online Editing: Andy Hunter

CFL game attendance had flat lined and TV viewership was down. To attract the next generation of fans, we needed to reignite the brand and show people—not just tell them—how unique the CFL experience actually is. Launched during the 2015 Grey Cup, the rebrand showed Canadians what CFL teams, fans, cities, players and stadiums are made of in way they hadn’t seen before: brimming with attitude and style.