Ribnecks

30 seconds or less - Single

2014

TAXI Canada
t: 416-342-8294
w: taxi.ca

Company: TAXI Canada Client: Boston Pizza International Inc. Executive Creative Direction: Darren Clarke Creative Direction: Niall Kelly Art Direction: Scott Johnson Copywriting: Chris Duffett Agency Producer: Megan Flett Production Company: Soft Citizen Production Company Director: The Perlorian Brothers Executive Producer: Eva Preger, Link York Head Of Production: Rob Burns Production House Producer: Merrie Watson Director of Photography: Bobby Shore Food Stylist: Jackie Warmalink Assistant Food Stylist: Sara Kuntz Editor: Griff Henderson Editing: Michelle Rich Assistant Editor: Sara Windrim Colourist: Wade Odlum, Greg Edgar Sound Design: Dave Sobara, Bridget Flynn Group Account Director: Edith Rosa Account Director: Tamara Gervais Account Manager: Melanie Abbott Executive Vice President, Marketing: Steve Silverstone Vice President, Marketing: Alexander Green Marketing Manager: Andrew Borsk Associate Marketing Manager: Brenda Smith Compositor/Online: Crush Inc. Casting: Jigsaw Casting / Shasta Lutz PR Agency : High Road Communications Media Agency: PHD Chief Creative Officer : Frazer Jelleyman

To drive trial of Boston Pizza’s new ribs, we loaded up a van with our new baby backs and headed down South to meet the people who know ribs best – the Ribnecks.They loved them so much they banged their banging logs together, they danced around in their shorty pants, and heck, one Ribneck even climbed his climbing pole he liked them so much.