Proposal

30 seconds or less - Single

2015

DDB Canada
t: 604-687-7911
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

Company: DDB Canada Executive Creative Direction: Dean Lee, Cosmo Campbell Creative Direction: Josh Fehr Associate Creative Direction / Art Direction / Copywriting: Daryl Gardiner Copywriting: Jessica Schnurr / Geoff Vreeken Director: Brian Billow Agency Producer: Karen Brown Account Director: Roger Nairn Project Manager: Matthew Sy Production Company: Steam / Anonymous Content Post Production Company: Cycle Media Audio House: Vapor Music VP, Director of Client Services: Patty Jones Strategy: Rob Newell Social Media Strategy: Marty Yaskowich Casting: RMB Casting, LA / Powerhouse Casting, Toronto

Netflix wanted to be known as an essential entertainment service in Canada. Using a popular movie trope (in this case, an incredibly nervous marriage proposal) this spot demonstrates how the perfect movie reference can take all the pressure off. You gotta get it, to get it.