#LikeAGirl Superbowl

30 seconds or less - Single

2015

Leo Burnett Toronto, Chicago, London/Holler
t: 416-925-5997
e: kristine.lippett@leoburnett.ca

Company: Leo Burnett Toronto, Chicago, London/Holler Chief Creative Officer: Judy John Creative Direction: Judy John, Becky Swanson Digital Creative Director: Milos Obradovic Copywriting: AJ Hassan, Angel Capobianco Art Direction: Hmi Hmi Gibbs, Nick Bygraves Agency Producer: Adine Becker Production Company: Chelsea PIctures Director: Lauren Greenfield Editing Company: Cutters Editor: Kathryn Hempel Brand Planner: Karuna Rawal, Anna Coscia, Rachel Darville Digital Planner: Laura Jones Account Lead: Annette Sally Account Manager: Heidi Philip, Gaia Gilardini, Sandy Kolkey, Lisa Bamber, Susan Lulich, Shaina Holtz, Matteo Carcassola Participation Director: Jake Bruene Media Agency: Starcom MediaVest Group PR Agency: MSLGROUP

"Like A Girl" has become a core equity-building component to the Always brand, yet it had only reached half of girls. So, Always leveraged Super Bowl XLIX to ask millions of girls, boys, women and men to join the #LikeAGirl movement. Always and 15-year-old brand ambassador Karlie Harman activated #LikeAGirl live from the Super Bowl, with 4 on-site videos and 19 interviews. #LikeAGirl dominated with 4.64 billion online impressions and 1,623 overwhelmingly positive placements.

Share
|