Koodo Choose Happy Craft Animation Series

Craft-Animation - Series

2016

Camp Jefferson
t: 416-967-8124
e: info@campjefferson.com
w: campjefferson.com

Company: Camp Jefferson Client: Koodo Mobile Executive Creative Direction: Paul Little Associate Creative Direction: Julie Nikolic, Chris Obergfell Artist: Mike Perry, Carolyn Sewell VP, Marketing Communications: Dan Quick Director, Marketing Communications: Lise Doucet Manager, Marketing Communications: Dragana Simao SVP, Managing Partner: Peter Bolt VP, Director of Planning: Andre Louis VP, Director of Client Services: Edith Rosa Account Director: Lisa Taylor Account Supervisor: Melanie Abbott, Suyi Hua Account Executive: Sabrina Zavarise VP, Director of Social and Innovation: Ian Barr Social Content Strategist: Chris Campaner Copywriting: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner Art Direction: Caroline Friesen Designer: Andrew Passas, Mo Bofill Director of Integrated Production: Jen Mete Production Coordinator: Lily Tran Production House: Mike Perry Studios w/ Suneeva, 1st Avenue Machine & MOM, Tendril Director: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel Executive Producer: Geoff Cornish, Sam Penfield, Richard Ostiguy, Tom Hutch, Kate Bate Artist Representative: Laura Beckwith Head of Production: Lisanne McDonald Line Producer: Annya Williams, Guillaume Vallée Director of Photography: Anna Wolf, Simon-Pierre Gingras Photography: Scottie Cameron Animation Director: Mike Perry Animator: Lizzi Akana Editorial House: 1st Avenue Machine Editor: Marc-Antione Croteau Transfer: Ricart & Co. Colourist: Seth Ricart Online: 1st Avenue Machine Online Artist: John Loughlin Audio House: Apollo Studios, Grayson Matthews Audio House Producer: Daenen Bramberger Audio Engineer: Spencer Hall Producer: Leah Wesolowski, Ross Gillard Voice Director: Jono Holmes Sound Engineer: Bill Hermans

As part of Koodo Mobile's 'Choose Happy' brand positioning, we needed to create an extensive brand platform that was the framework for all the brand communication. From ads to channel branding to other video content.At the core of this design system was a modular blend of animated type, GIFS, stop motion, and animation. All of it designed to make people feel happy as we gave them reasons to Choose Happy.National wide in Canada.

Share
|