Hooked

PSA/Charity (any length) - Single

2015

Cossette

Company: Cossette Creative Direction: Michael Milardo Associate Creative Direction: Lisa Lebedovich Art Direction: Lisa Lebedovich Copywriting: Cameron Spires Brand Supervisor: Robin Russell Production Company: Post Pro Media Director: Philip Jarmain Editor: Jordan Taylor Visual Effects: Michael Martinson Colourist: Randy Egan Agency Producer: April Haffenden Director of Brand Services: Anne Buch

With one in five youths being approached online by predators, and three in four never telling a parent, the Children of the Street Society’s Predator Watch program needed to reach out and encourage some important conversations. This provocative campaign reminded parents that online predators aren’t always obvious about their intentions, and that even intelligent kids can be caught off guard.

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