The Woman Inside

Over 30 seconds - Single

2014

FCB Toronto
t: 416-505-1014
e: robin.heisey@fcb.com

Company: FCB Toronto Chief Creative Officer: Robin Heisey Creative Direction: Jeff Hilts Copywriting: Robin Heisey, Krystle Mullin Broadcast Producer: Laurie Maxwell, Joan Digba Art Direction: Jeff Hilts Account Director: Cynthia Roach Production Company: Steam Films Executive Producer: Krista Marshall Line Producer: Paul Matthews Director: Stuart McIntyre Director of Photography: Barry Parrell Editing Company: Saints Editor: Ross Birchall Transfer: Alter Ego Music/Sound: RMW

PFLAG is the most prominent LGBT organization in Canada, providing support with issues of sexual orientation, gender identity and gender expression. To highlight the challenges faced by the Transgendered community, this campaign focuses on one crucial insight, so often expressed by Trans people: that they feel like prisoners in their own bodies, and that all they want is the freedom to be who they really are–as basic a human right as one could imagine.

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