Make Room for Play

PSA/Charity (any length) - Series

2015

Zulu Alpha Kilo
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Ron Smrczek Art Direction: Grant Cleland Writer: George Ault Director: Tom Feiler Account Director: Kristina Hayes, Jessica DeSantis Agency Planner: Shari Walczak Account Planner: Emma Brooks Client: Rachel Shantz, Rebecca Jones, Katherine Janson Agency Producer: Bette Minott Production House: Circle Films Production House Producer: Amanda Field Editing Company: Married To Giants Editor: Paul Skinner Post Production Facility: Alter Ego Compositor/Online: Andres Kirejew, Steve McGregor McGregor Colourist/Transfer: Cem Ozkilicci Music/Sound: Pirate Toronto Music Director: Chris Tait Media Agency: Cossette Media

Canadian kids are spending an alarming average of 7.5 hours a day in front of screens – replacing time spent running, playing and being active outdoors. As a result, only 5% of Canadian kids are getting the 60 minutes of daily exercise they need. To dramatize this, we turned the screen itself into a physical entity that literally takes away children’s space to play.