Puppy Swap

Digital - Single

2015

Grip Limited

Company: Grip Limited Creative Partner: Randy Stein, Scott Dube Copywriting: Dane Boaz Art Direction: Juan Torres Agency Producer: Liz Crofton Production Company: Holiday Films Account Manager: Justine Leetham Editing Company: Saints Editorial Post Production Company: Alter Ego Audio Production: Imprint Music Public Relations: Felicity

The Toronto Humane Society needed an impactful way to shed light on the pet abandonment issue. So we created a fake company called PuppySwap—the world’s first puppy subscription service—bringing Netflix-style convenience to pet ownership. Order a puppy, and then when it grows less cute or becomes a burden, swap it for a brand new one. Attempting to sign up reveals the true message—PuppySwap isn’t real, but the reality of pet abandonment is.