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Pro Bono - Single

2014

GREY
e: awards@greycanada.com
w: greycanada.com

Company: GREY Chief Creative Officer: Patrick Scissons Creative Team: Todd Lawson, James Ansley Producer: Lisa Smith, Stephanie Walker-Wells, Nicola Treadgold Account Service: Patty Moher Production/Post Production/Audio: Spy Films, Rooster, Alter Ego, The Eggplant Collective Executive Producer: Carlo Trulli, Marni Luftspring, Yumi Suyama, Cheyenne Bloomfield Director: Jonathan Bensimon Editor: Dave De Carlo Assistant Editor: Drew Stevenson Senior Flame Artist: Andres Kirejew Colourist: Tricia Hagoriles Music, Sound Design & Voice Direction: Adam Damelin Engineer: Matt Gauthier Client: Missing Children Society of Canada

Milk Carton 2.0 is a mobile innovation that allows people to donate their social media feeds to the Missing Children Society of Canada to broadcast missing children alerts.