Josh

Digital - Single

2015

BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Copywriting: Jeff Cheung, Michael Clowater Art Direction: Jeff Cheung Agency Producer: Adriana Laborde Account Director: Ravi Singh Account Supervisor: Solo Gritskiv Production Company: Radke Film Group Production House Producer: Gill Gardner Director: Michael Clowater Cinematographer: Brett Van Dyke Editing: Stephen Sora Music Producer: Dustin Anstey

The film is a passing of the torch from society’s image of a “Hero”. One that is handsome, charming and confident to the modern day version of a “Hero”, who is ordinary, unattractive and insecure. Our classic hero is in awe of our new hero because of his exceptional ordinariness and bravery.