HeartBike

Promotional Video-90 seconds or less - Single

2014

Agency59
t: 416-660-5928
e: bhowlett@agency59.ca
w: agency59.ca

Company: Agency59 Chief Creative Officer: Brian Howlett Art Direction: Naeem Walji, Yasmin Sahni Copywriting: Paige Tiberio Director: Clay Stang Producer: Erica Metcalfe Sound Design: Eggplant Editing: Married To Giants Colourist/Transfer: Alter Ego Motion Graphics Artist: Tantrum

A man transforms a wheelchair into a working bicycle. A metaphor for human transformation, the video reveals the message “From Hospital to Health” at the end, promoting the annual Ride for Heart fundraiser.