Hyundai H-Factor

Craft-Editing - Single

2015

Innocean Worldwide Canada, Inc
t: 647-925-1355
e: mcliffe@innocean.ca

Company: Innocean Worldwide Canada, Inc Creative Direction: Simon Duffy Copywriting: Tim Das Art Direction: Andrei Sherwin Editor: Chris Van Dyke Producer: Alina Prussky Post Production Facility: School, Fort York Music/Sound: RMW Colourist: Alter Ego

The term “H-Factor” is used as a creative expression of the company’s drive to deliver customer experiences that exceed expectations. It is the rush of emotion you feel when you experience the Hyundai brand. The spot features Hyundai’s design, R&D, quality, and technology set to the song “Radioactive” by the band “Imagine Dragons”, welcoming viewers to the new age of Hyundai.