Muddy Road, Icy Bridge, Snowy Tree

Craft-Cinematography - Series

2015

TBWAToronto
t: 416-260-6600
e: dianne.knapik@tbwa-toronto.com

Company: TBWAToronto Executive Creative Direction: Allen Oke Creative Direction: Rodger Eyre, Gerald Kugler Associate Creative Directors: Susie Lee Copywriting: Jonah Flynn, Luke Skinner Art Direction: Susie Lee, Ryan Speziale Agency Producer: Nadya MacNeil Group Account Director : Calvin Daniels Account Director: Rimi Singh Account Supervisor: Christine Rowe Client: Steve Rhind

Love it or hate it, our weather, and the oftentimes harsh conditions that come with it, are a too true reality for all Canadians. From the warm coat, the right shovel, boots, and a capable vehicle, these are the tools that help us conquer our environment. We put a face on the weather, and made our cars and their drivers heroes in true Hollywood disaster-flick fashion.

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