Viagra Success Stories

Digital - Series

2014

TAXI Canada
t: 416-342-8294
w: taxi.ca

Company: TAXI Canada Executive Creative Direction: Darren Clarke Creative Direction: Niall Kelly Art Direction: Michael Siegers, Nicole Ellerton Copywriting: Rene Bhavnani, Mark Lewis Agency Producer: Athena Kouverianos Account Director: Joyce Ho Account Manager: Amy Greenspoon Agency Planner: Mark Tomblin Media Agency: Mediacom Media Agency Planner: Rachel Robert Post Production: The Eggplant Collective Chief Creative Officer : Frazer Jelleyman

Pfizer’s patent for VIAGRA expired 18 months earlier than anticipated; therefore, generic alternatives came to market sooner than expected in Canada. So we reminded everyone why Viagra was the true original, and came up with a direct-to-consumer campaign that celebrated VIAGRA “Success Stories,” the skills men lose on the playing field after winning in the bedroom.