Hawaiian

Craft-Animation - Single

2015

Cundari
t: 416-510-1771
e: mediarelations@cundari.com
w: cundari.com

Company: Cundari Chief Creative Officer: Andrew Simon Group Creative Director: Sean Ganann, Brian Murray Copywriting: Brian Murray Art Direction: Sean Ganann Account Director: Kristin Vekteris Account Supervisor: Filipe Da Luz Account Executive: Danielle Shedletzsky Agency Producer: Tara Hall Cochrane Production Company: Bent Image Lab Director: Solomon Burbridge Audio House: Grayson Matthews Sound Design: Tom Westin

Tortillas are a low-interest category. The challenge was to say something, anything, interesting about them in order to make Dempster's tortillas top of mind and to deliver recipe inspiration to consumers. Our idea was simple and "the people" really loved it: a tortilla is like a little hug for your food. We executed our idea in 12 separate videos, each starring the ingredients for a different wrap and animated in a completely different style.