Better Tomorrows: Phil & Danielle

Craft-Direction - Single

2015

J. Walter Thompson Canada
t: 416-729-5758

Company: J. Walter Thompson Chief Creative Officer: Brent Choi Executive Creative Direction: Ryan Spelliscy Art Direction: Cindy Marie Habana Copywriting: Mike De Candido Broadcast Producer: Raquel Rose Post Production Company: Sons & Daughters, Panic & Bob, Smith Director: Mark Zibert Executive Producer: Joan Bell Colourist/Transfer: Alter Ego Editor: Michelle Czukar Assistant Editor: Laura McMillan Visual Effects: Andrew Hobbs Producer: Janice Rebelo Music Director: Adam Damelin Account Executive: Sarah Leveille Associate Creative Direction: Andy Brokenshire

People are busy during the hectic holiday season. So to get them to pay attention and donate to SickKids, we gave them a massive dose of perspective by showing them what sick children are going through at the very same time. For nearly two months we ran a new ad every day, each featuring a new patient.This is the story of Phil & Danielle, who were spending another night in the oncology ward.

Share
|