Unite All Originals Run DMC X A-Trak

Craft-Animation - Single

2014

SID LEE

Company: SID LEE Client: adidas AG Creative Direction: SID LEE Agency Producer: JIMMY LEE Production Company: Stinkdigital Director: Alex Courtes Animation: Machine Molle Production House Producer: Nell Jordan Executive Producer: James Britton Producer: Malachy Mcanenny Director of Photography: Jody Lee Lipes Music/Sound: A-Trak, Run DMC Editor: Nicolas Larrouquere

This project was all about creating symbiotic visual representation of a collaboration between various artistic styles, while keeping the overall output coherent.We produced a music video featuring the king of hip-hop, Run-D.M.C., and emerging turntablist extraordinaire A-Trak.