Swish Online Videos

Branded Content - Series

2014

TAXI Canada

Company: TAXI Canada Executive Creative Direction: Lance Martin Creative Direction: Jeff MacEachern Art Direction: Mike Lee Writer: Mike Blackmore, Mike Shuman, Mike Lee Associate Creative Direction: Mike Blackmore, Mike Lee Director, Cold Beverage: Leisha Roche, Kristi Murl VP, Grocery and Beverage: Chris Bell Associate Brand Manager: Lindsay Rogers Digital Art Director: Mike Lee Digital Producer: Hanna Bratt Interaction Designer: Jordan Kentris Production Design: Jon Barnes Digital Strategy: Zach Klein Technology Director: Michael Balders Interactive Programming: Michael Balders Developer: Peerum You Motion Graphics Artist: Sean Cochrane Music/Sound: Eggplant Collective, Adam Damelin Managing Director: Daniel Shearer Account Director: Shazeen Pirani Digital Planner: Zach Klein Account Manager: Zak Usher, Andrea Wong Media Agency: Mediavest Client: Kraft Canada

For the launch of MiO Sport, we transformed Calvin, our soft-bellied office worker, into a series of increasingly outlandish athletes.But we didn’t stop at one great video. Since we wanted our target to spend as much time as possible engaging with our content, we embedded six secret videos within the ad. Each of these videos featured Calvin hamming it up as a different athlete.

Share
|