Man Mixer

Digital - Single

2013

Cossette
e: angela.pagliaroli@cossette.com
w: cossette.com

Ad Agency: Cossette Client: Habitat for Humanity Canada Chief Creative Officer: Matthew Litzinger, David Daga Creative Direction: Daniel Vendramin Art Direction: Daniel Vendramin Writer: Anthony Atkinson, Craig Rowe Agency Producer: Tony DeSousa Production Company: OPC Director: James Haworth Director of Photography: Tico Poulakakis Executive Producer: Harland Weiss, Donovan Boden Producer: Garner Kinmond Editor: Brian Williams Editing Company: PosterBoy Edit Colourist: Eric Whipp Flame Artist: Andre Arevelo Music/Sound: TA2 Sound + Music Brand Supervisor: Genevieve Cote Group Brand Director: Tina Haessler

Habitat for Humanity needed to increase donations. Problem was that most people choose to help by volunteering on a build site, rather than donating money. They don't realize how critical donations are to pay for building supplies. We created an integrated campaign - online videos, outdoor posters, donation site. The videos and posters communicated that 'we can't build homes with volunteers alone' directing people to an interactive site where they could make donations.

Share
|