Discussing the Canadian Olympic Committee’s new brand identity — join the conversation!

Mosaic leaf

Last week, we blogged about the unveiling of the new brand identity for the Canadian Olympic Committee in advance of the London 2012 Olympic Games. Created by Vancouver designer Ben Hulse and a small team of fellow designers, one of the key elements of the branding materials is the new Canadian Olympic Team Mark surrounded by an oval, which was designed to imply an athletic track, cycling track, speed skating oval or hockey rink.

We were thrilled to see that our community had some strong opinions on the Olympics’ new look in Canada, and our Twitter followers were particularly vocal with their thoughts! To keep the discussion going and share some of their great insights, we’ve recapped some of these responses below. Want to add your two cents? Post a comment below or join the discussion on Twitter!

@ I actually like this a lot. Nice that the complexity is in the collateral for a change.
James Roberts
LOVE brand elements. Not thrilled with logo. MT @: CAN 2012 Olympic Committee unveils new brand identity. — http://ow.ly/5jlgh
Chris Farias
@ Seems a bit obvious and done. A little too retro. Dosen't seem to mesh with the fresh feel of the brand elements.
Chris Farias

@ I really dig the geometric mosaic. The video is beautiful.
Josh Gordon
Canadian Olympic team's new brand revealed: http://ow.ly/5jzUe /via @ -- I'm not sure how I feel about the mosaic maple leaf...
Joanne Leung
@ @ Not digging the typeface. The 'C' in Stratum 1 reminds me of KITH's headcrusher pinch: "I'm crushing your head."
David Hicks

2 Responses to “Discussing the Canadian Olympic Committee’s new brand identity — join the conversation!”

  1. Its extraordinary work. Makes me proud to be Canadian.

  2. I wrote my own blog entry about this: “A Simple Solution”

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