Hey, Sweet Face

Photographer Chris Buck has shot a campaign for Maynards, enticing consumer participation with a promise that one person would get their face cast in candy. Created by The Hive in Toronto, the transit and OOH ads push sweet-tooth types to a Maynards Facebook page, where they can click into a specially-designed app and plant a picture of themselves into the centre of their favourite chewy morsel. At the end of the campaign, one candy face will be chosen for a new Mayndards treat and sold in stores from coast to coast.

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