Discover Halifax

Trampoline created a timely and effective advertising campaign with Discover Halifax. Through this campaign the agency and client highlight that in these troubled times we are not alone rather "We are in the same boat." And so why not go to Halifax for “a big, relaxing breath of sea air" with client like most of us in large urban centres seek out these days?

East Coast agency Trampoline put together a campaign with destination marketing clients Discover Halifax in response to the anxiety and whiplash Canadians are feeling regarding American trade threats, and the corresponding swell of Canadian pride and an enthusiasm for domestic tourism.

Outside of Atlantic Canada, Discover Halifax is positioned as ‘the elixir to the stresses of urban living’, and the news cycle so far in 2025 made us realize that our target was more likely than ever to be seeking that elixir. 

This year, in just a few months, there is so much that has everyone’s blood pressure up. Wanting to address that, and knowing we had to move quickly, the campaign was born. To do it right, the campaign moved away from anything that could be described as a “sell”.  This isn’t about convincing people to book a trip, just a message that Halifax understands how we all feel and we know we’ll pull through.

“Our brand platform has been using familiar and negative idioms as headlines for years.  The headlines like “Rub Salt In Your Wounds” are intentionally edgy, and with the imagery, encouraged people to come here to heal and relax. But, we wanted to show that we understand the moment and the need for unity, without pushing a sell.”

Clare Tidby, VP Marketing and Visitor Experience, Discover Halifax

Credits:
Agency: Trampoline Branding
Creative Director: Rachel Wearing
Art Director: Jessamyn Vanechuk Pothier
Copywriter: Rachel Wearing
Account Director: Anneke van den Hof
Senior VP Media & Operations: Razvan Luca
Media Director: Stephanie Pelley
Production Director: Patrick Jerrett

Production Company: Village Works
President, Executive Producer: Dave Anderson
VP, Executive Producer: Jason MacIsaac
VP Development: Richard Huggard
Producer, Post Supervisor: Tiffany Chang
Editor & Animator: Steve Blacker 
Voice Talent: Adam Baldwin

Client: Discover Halifax
VP, Marketing & Visitor Experience: Clare Tidby
Director, Marketing & Visitor Experience: Holly Chessman
Senior Designer: Lynsday Belair

IG: @trampolinebrand | IN: @Trampoline-Branding 

IG: @discoverhalifax | IN: @discoverhalifax

Booking a ticket to Halifax as we type! Are you?  

Great work Trampoline and Discover Halifax!