Fast Pass Festive Fashion

Introducing the Ugly Sweater Passport

December 10, 2021


Fumbling through your phone, purse or pocket to find your proof of vaccination is most certainly not fashionable, and neither are ugly festive sweaters, but both are must haves this holiday season. Now, thanks to Toronto-based agency The Hive, you can have both in the form of the “Ugly Sweater Passport.”

“The vaccine code is so cold and government-y,” said Mitch Duesling, Associate Creative Director, The Hive. “We felt the Ugly Sweater Passport was a nice way to add some classic holiday fun and joy into the COVID holiday season.”

Each eye-searing sweater will feature the wearer’s vaccination status, which is displayed as a QR code cleverly incorporated into the sweater design. Getting decked out in the custom-made, one-of-a-kind sweater allows you to get to decking the halls in a much more seamless manner.

“We were excited at the prospect of bringing a bit of joy back to the holidays, said Jared Stein. President & CEO, The Hive. “When we thought back to what the holidays looked and felt like in 2020, we couldn’t help but see an opportunity to have a little fun and maybe even bring a smile to peoples’ faces.”

The Hive staff will receive a sweater, as well as any of their clients who wish one. You can find out more about how you can combine ugly with practicality here.


Agency: The Hive, Toronto
Chief Creative Officer: Simon Creet
Associate Creative Director: Mitch Duesling
Associate Creative Director: Naeem Walji
Art Director: Yana Vorontsov
Project Manager: Sam Brown
Production Company: Makers
Executive Producer: Roma Ahi
Producer: Andrew Stokes
Video: Kevin Burke
Photographer: Kyle Mack
Print Production Company: Freshly Baked Tees