Havas Creative Delivers Café Flavours

For International Delight’s 40th anniversary, Havas Creative Canada took the brand’s promise literally—and creatively—bringing café-style coffee experiences to Canadians far beyond city limits.

The campaign, “The Great Delight Drop", was built on a simple yet compelling insight: not every Canadian lives near a coffee shop. That tension became the creative springboard. Havas devised a bold, experiential approach: delivering International Delight products to some of the country’s most remote homes by dog sled, seaplane, airboat, and boat, capturing the journeys, reactions, and the joy of coffee rituals recreated at home.

The short films blend documentary-style authenticity with cinematic storytelling, highlighting both the adventure of the deliveries and the human connection to the brand. It’s a seamless fusion of strategic insight and production craft—a campaign that turns a logistical challenge into a storytelling advantage.

“We wanted to take the brand promise at face value. If International Delight brings coffee shop flavours home, that should be true everywhere. That tension drove an idea that feels honest, human, and real.”

Jack Latulippe, Chief Creative Officer at Havas Creative Canada

“This campaign expresses 40 years of belief that Canadians should be able to enjoy their favourite coffee flavours at home, no matter where they live.”
Gillian Fitzsimons, Director of Media & Integrated Communications at Danone Canada

Rolling out across digital, social, e-commerce, in-store, and sampling, the campaign also showcases a multi-agency collaboration with WPP Media, BonClub, Edelman Canada, and Tocado—demonstrating how creativity, strategy, and execution can align to deliver a memorable, culturally resonant campaign.

Creative Credits:

Creative: Havas Creative Canada
Production House: OKOK
Director: Zac Turgeon
Offline: Outsider Editorial
Online: Arketype
Sound and Mix: Circonflex

For industry insiders, “The Great Delight Drop” is a reminder that the most compelling campaigns start with human insight—and aren’t afraid to go the extra mile…literally.