New work from One Twenty Three West
Making gourmet seafood easy with "Casual Seafood" campaign for client Aquamar
January 20, 2025
One Twenty Three West (ONE23WEST), the independent agency known for transformative brand campaigns, has unveiled a bold new campaign for Aquamar Seafood that redefines the seafood experience at home. Dubbed "Casual Seafood," the campaign introduces Aquamar’s line of fully cooked, ready-to-enjoy seafood dishes, making gourmet seafood accessible for every lifestyle.
“Aquamar wanted to break down the barriers to enjoying high-quality seafood at home, and we were thrilled to bring this vision to life. This campaign not only celebrates seafood as an approachable, convenient option but also helps redefine the versatility of seafood for today’s busy consumer.”
Matt McGarva, Group Account Director at ONE23WEST
The visuals for the "Casual Seafood" campaign were from the team at Montreal-based production house L"ELOI. The award-winning photographers Les Garçons and Studio ballat created a series of visually stunning vignettes showing people enjoying Aquamar’s seafood in surprising, everyday moments. Shot with an underwater aesthetic that brings these experiences to life, the campaign showcases seafood as the ideal choice for any meal—from a work-from-home lunch to a laid-back dinner on the couch. Aquamar’s seafood dishes, pre-marinated and seasoned to perfection, make it effortless to elevate any meal.
“Together with our clients at Aquamar, we’re taking things head on. We understand that many people don’t want to handle raw seafood, or know how to prepare it. It can be intimidating. Thankfully there’s a solution that isn’t frozen, or some plain fish sticks. A disruptive product lineup like this, deserved a disruptive campaign that can truly stand out from what people are used to seeing from the seafood category.”
Jordan Hammer, Executive Creative Director at ONE23WEST
The ad campaign runs across a variety of media, including digital, social media, and out-of-home elements, including dynamic visuals across platforms to amplify the accessibility and appeal of Aquamar’s offerings. As Aquamar continues its expansion across North and Central America, this campaign reflects their ongoing commitment to innovation, quality, and consumer experience.
With “Casual Seafood,” Aquamar and ONE23WEST aim to inspire new possibilities for seafood, making it a go-to choice for any meal.
Credits
Agency: ONE23WEST
Creative Directors: Jordan Hamer, Spencer Ryan
Art Director: Marie Cermakova
Writer: Rob Tarry
Producer: Aliya Tamro
Account team: Matt McGarva, Tiana Pazdirek, Amelie Roy
Media planning & Buying: Gemma Turner
Production Company: L'ÉLOI
Producer team: Sebastien Hotte, Kristina Kirilyuk, Margaux Arnal
Art/Set Design team: Jean-François Clément, Sébastien Kelly, Brian Gray
Food Stylists: Heidi Bronstein, Ian Mousseau
Hair & Makeup team: Thomas Rousseau, Nicolas Côté, Jay Forest, Cristina Mendizabal
Photography: Les Garçons
Photographers: David Rollins, Rob Lee
Lighting & Digi Tech: Tom DiSandolo, Kalden Dhatsenpa, Frederik Robitaille
Post Production: Visual Box, Baillat
Retouching (Visual Box): Gabriel Carbonneau, Lucas Bayzelon
Animation (Baillat): Charles Spina, Jean-Sébastien Baillat, Luce Ruissy, Véronique Meloche
Set the table and Bon Appétit! Congratulations ONE23W on a successful campaign!