The 2025 Applied Arts Advertising Awards online gallery is now live!

Image: Windows Break, a 2025 Advertising Award multi-category winning (MCW) from Courage, Toronto, ON.

Canada’s top creative talent shines again! The 2025 Advertising Awards celebrate 193 winning projects that push boundaries, tell compelling stories, and inspire with innovative execution.

2025 Advertising Awards juror, Nicole Ellerton, Creative Director, noted a particularly inspiring shift in how technology was used this year:

“On the subject of AI, I was pleasantly surprised by work that employed the use of AI to make impactful, meaningful changes in human relationships and communities, as opposed to just a gimmick. I think we're far past that era, and it's inspiring to see creatives and brands going deeper on the why—using AI with intention, not just to be part of the conversation.”

Judging Process
Entries are evaluated independently—never ranked or compared—with a single score given for creative merit, technical excellence, and suitability for end use within the category it was submitted to. Entries could be submitted to any applicable category without limit, and many entries were selected across multiple categories—demonstrating the versatility of a well-executed idea.

2025 Advertising Awards Winners
BENSIMON BYRNE, Toronto, ON
My Friend, Max Hate - PSA/Charity Video, Pro Bono Video, Branded/Sponsored Content, Any Length – Series, Branded/Sponsored Content, Long – Single, Video, Any Length – Series, Video, Over 31s – Single, Pro Bono/PSA/Charity Entire Ad Campaign, Entire Online Campaign, Social, Pro Bono Digital Advertising, Branded/Sponsored Content – Single, Craft - Music – Single, Craft - Ideation – Single, Craft - Editing Video – Single, Craft - Directing for Video or Sound – Single, Craft - Copywriting for Video or Sound – Single, Craft - Cinematography – Single

BLACKJET INC., Toronto, ON
Taxopoly - Promotional Collateral

CIRCONFLEX, Montreal, QC
The Orange - Craft - Music – Single

COSSETTE, Montreal, QC
AI Mentors - Artificial Intelligence Campaign
Eat the code - Experiential/Digital Engagement - Single
Hypnotype: A Journey Into Fantasmagorie - Craft - Typography - Single
Roses - Craft - Typography - Single
Still Here - PSA/Charity Advertising – Single, Out-of-Home - Single
Thread - PSA/Charity Video, Craft - Directing for Video or Sound - Single
Write for Rights - Craft - Copywriting for Static Ads - Campaign

COSSETTE, Toronto, ON
The Showdown - Entire Advertising Campaign

COURAGE, Toronto, ON
Adapta - Many Sides of Life - Craft - Editing Video - Single
Half-Ass - Video, Over 31s – Single, Craft - Editing Video – Single, Craft - Directing for Video or Sound – Single, Craft - Copywriting for Video or Sound - Single
KFChicanes - Craft - Image - Series
Fingerprints - Craft - Image - Series
Fingerprints | Finger 1 - Craft - Image - Single
Fingerprints | Finger 2 - Craft - Image - Single
Fingerprints | Finger 3 - Craft - Image - Single
KFCarols - Consumer Direct Mail/Collateral, Craft - Ideation – Single, Craft - Art Direction for Static Ads - Single
KFC vs. AI - Artificial Intelligence Campaign, Promotional Collateral, Experiential/Event, Craft - Ideation – Campaign
Kyle F*cking Connor - Entire Advertising Campaign, Brand Activation Campaign, Promotional Collateral, Point-of-Purchase – Single, Craft - Ideation - Campaign
Skip To The Good Part - Video, Over 31s – Single, Craft - Ideation – Campaign, Craft - Directing for Video or Sound – Single, Craft - Copywriting for Video or Sound – Single, Craft - Copywriting for Video or Sound - Single
Sorry, Manners - Video, Over 31s – Single, Ideation – Single, Craft - Editing Video – Single, Craft – Directing for Video or Sound – Single, Craft - Cinematography - Single
Spell Codes - Digital Engagement Campaign, Social, Experiential/Digital Engagement – Single, Ideation - Single
The Extra Bag - Consumer Direct Mail/Collateral
Winter Delivery Fleet - Brand Activation Campaign, Digital Advertising Other, Out-of-Home – Single, Experiential/Event
Windows Break - Experiential/Digital Engagement – Single, B2B Print

DENTSU CREATIVE CANADA
Following Wildfires - PSA/Charity Digital Advertising, Experiential/Digital Engagement – Single, Cause-Related Advertising - Series 
Skin+Dorsement - Social Streaming
Shower Sensors - Promotional Collateral, Experiential/Event, Craft - Ideation – Series

FCB CANADA
Born to Fly - PR/Influencer Campaign 
The Count - PSA/Charity Video, Craft - Music – Single, Craft - Ideation – Single, Craft - Directing for Video or Sound – Single, Craft - Cinematography - Single
Thrift Drop - Promotional Collateral

FWENS, Richmond, VA
U-Haul "The Way to What's Ahead"- Young Blood Advertising Craft – Single, Young Blood Audio/Video - Single

INNOCEAN CANADA
Sans Waste - Craft - Typography – Single, Craft - Art Direction for Static Ads - Single

LEO, Toronto, ON
Cheat on Your Cheeseburger - Experiential/Event
It's Good to Talk - Craft - Copywriting for Video or Sound - Campaign
Intellectual Pizza Property - Experiential/Digital Engagement - Single
PIZZA WRMR - PR/Influencer Campaign, Social Streaming, Experimental/Artistic, Experiential/Digital Engagement – Single, Experiential/Event
Text Peanut 1,300 Times - Brand Activation Campaign, Mobile/Tablet, Promotional Collateral
The TD Super Portfolio - Experiential/Digital Engagement – Single, Craft - Ideation - Series
The I Loathe Porch Pirates Package - Out-of-Home – Single, Experiential/Event, Craft - Ideation - Campaign

LG2, Quebec/Montreal/Toronto
Builtboard - Out-of-Home - Series
In the Blink of an Eye - Experiential/Event, Cause-Related Advertising - Single
Buzzkill - Consumer Direct Mail/Collateral, Craft - Typography - Series
Festibag – Turning Milk Bags into Festival Must-Haves - Promotional Collateral
The Food Insecurity Basket - Point-of-Purchase - Single
Grow Beyond - Pro Bono/PSA/Charity Entire Ad Campaign
In the Blink of an Eye - Experimental/Artistic
No Need for Speed - Branded/Sponsored Content - Single
Scanitary Paper - PSA/Charity Advertising - Single
Symptoms - Video, Any Length - Series
The Eyes - PSA/Charity Advertising - Single
The Orange - PSA/Charity Video, Craft - Animation - Single
NeoCon 2024 - Brand Environment - Craft - Art Direction for Static Ads - Single

LIFELONG CRUSH, Toronto, ON
100% - Video, Over 31s - Single
Bathroom Guide - PR/Influencer Campaign
Bet On Us - Entire Online Campaign, Cause-Related Advertising - Single
Bathroom Guide - Digital Engagement Campaign, Brand Activation Campaign
Kickstart Your Heart - Video, Over 31s - Single

M5 THE AGENCY, St. John's, NL
Big Bangs Bev & Shroomy Chuck - Craft - Copywriting for Video or Sound - Campaign

MCKINNEY, Toronto, ON
Pickle Quest - Branded/Sponsored Content - Single, Augmented & Virtual Reality

NO FIXED ADDRESS, Toronto, ON
Bacon is Rain - Radio - Branded Content/Podcast - Series
Look for the Leaf - Entire Advertising Campaign, Out-of-Home - Series
The Sizzle Board - Out-of-Home - Single

OGILVY CANADA
Fractional Window Shopping - Out-of-Home – Series, Out-of-Home – Single, Experiential/Event

ONE TWENTY THREE WEST, Vancouver, BC
The Metastasizing Chair - PSA/Charity Video
We're All Fucked - Video, Over 31s – Single, Craft - Music – Single, Craft - Copywriting for Video or Sound - Single

Point Blank Creative, Vancouver, BC
Ford High - PSA/Charity Video

PUBLICIS, Toronto, ON
A Signal of Hope - Corporate Responsibility Campaign 
Big Red Spoons - Brand Activation Campaign, Out-of-Home – Single, Experiential/Event 
Nonna Supper Club - Brand Activation Campaign
Pet-ition - PR/Influencer Campaign, Pro Bono/PSA/Charity Entire Ad Campaign, Digital Engagement Campaign, Social, Pro Bono Digital Advertising, Experiential/Digital Engagement – Single, Cause-Related Advertising - Single
Publicis Nouveau - Craft - Typography - Single
Wildfire, Watchtowers - Corporate Responsibility Campaign, Cause-Related Advertising - Single

SEE CREATURE ANIMATION, Montreal, QC
CNESST - Hanging by a Thread  - Craft - Animation - Single

SID LEE, Toronto, ON
Pardon People, Not Poultry - PSA/Charity Digital Advertising, Pro Bono Digital Advertising

TBWA CANADA
The Sweat Sheet - PSA/Charity Advertising – Single, Cause-Related Advertising - Single

THE LOCAL COLLECTIVE, Toronto, ON
Where Hope Lives - PSA/Charity Advertising - Single

VML CANADA
Unfiltered - Branded/Sponsored Content, Any Length - Series
Just Because Leo Can - PSA/Charity Digital Advertising, ro Bono Digital Advertising

WUNDER, Halifax, NS
It Pays to Be Early - Digital Engagement Campaign

ZULU ALPHA KILO Toronto, ON/Vancouver, BC
Art Rate Monitor - Pro Bono/PSA/Charity Entire Ad Campaign, Brand Activation Campaign, Experiential/Digital Engagement – Single, Experiential/Event
Bipartisan Wings - Experiential/Event, Craft - Copywriting for Video or Sound - Campaign
Holes In Our Day - Video, Over 31s - Single
Pizza Pizza XXL Drop - Out-of-Home - Single
Possible Lives Here - Craft Other
Reverse Tariff - Point-of-Purchase – Single, Craft - Ideation - Campaign 
Sound of a Hug - Digital Engagement Campaign, Mobile/Tablet
Wäsche of the Wild - Brand Activation Campaign  

Explore all the 2025 Advertising Awards winners in our Winners Gallery and get page-turning inspiration in the Winter 2025 Awards Annual, a double issue featuring both Advertising and Student Awards winners. Subscribe now for as little as $4 CAD per month*, starting with the Winter issue. Alternatively, pre-order your single copy to have it shipped directly to you.

Thanks to our 2025 Advertising Awards Jury, entrants, and sponsors — VISTEK, CAPIC, DesCan, RGD, and Mi5 Print & Digital Communications — for supporting Canadian creativity.

*Canadian subscriptions are $40 CAD, $60 USD for U.S., $100 USD elsewhere.