The Door to More
New work by Hard Work Club
March 4, 2025
Hard Work Club, a Toronto-based agency that made an impressive leap from #111 in 2023 to #93 in 2024 on the Strategy Report Card, crafted the innovative "Your Door to More" campaign for DoorDash to showcase the app's ability to effortlessly enhance our daily lives with its convenience and simplicity.
DoorDash Canada’s first campaign under the global “Your Door to More” master brand platform celebrates the excitement between hearing the doorbell ring and getting your hands on whatever you need, right when you need it.
The campaign, created by in partnership with Toronto-based agency Hard Work Club, is the first Canadian campaign under the “Your Door To More” master brand platform, reinforces DoorDash’s role as more than just a local commerce platform – it’s a gateway to more time, more ease, and more of what matters. Whether it’s groceries, health and wellness items, household essentials, a late-night snack or a favourite meal, DoorDash seamlessly connects Canadians with the things that help them power through their day, making life a little more convenient at the tap of a button.
"It's our nature as Canadians to take on everything by ourselves—even when a little bit of help could make things easier. This campaign is all about flipping that script. Asking for help isn’t a weakness—it's the ultimate power move. We see you—parenting the most, cheering your team on, and crushing work deadlines. DoorDash has your back, whenever and wherever you need us.”Heather Cameron, Head of Brand and Creative at DoorDash Canada
Directed by award-winning director Nick Ball (OPC) and with choreography by two-time Grammy-nominated and Emmy-winning choreographer Ryan Heffington, the campaign videos—narratively driven by dance and set to The Hamburger Song by Bobby Moore & The Rhythm Aces—are a cinematic feast for the eyes and ears. Capturing a variety of customer experiences, the campaign highlights how DoorDash is “Your Door to More,” providing that extra boost to make life easier whenever it's needed.
“DoorDash Canada and Hard Work Club approach our campaigns as one team. We share a relentless pursuit to create original, high-craft work that sets the brand apart within the category. Through a cinematic and intentional approach to storytelling – leveraging music, casting, choreography, and countless other creative choices – we aim to build a distinctive brand voice and presence over time.”Meghan Kraemer, Co-founder and Executive Creative Director at Hard Work Club
The campaign’s 60-second spot highlighting DoorDash’s grocery, convenience, and restaurant offerings via customer anecdotes is running nationally in English and French across cinema and VOD. It’s supported by 30- and 15-second spots airing on broadcast, including a placement on TSN.
The national campaign is in market until the end of March. The masterbrand platform, “Your Door to More,” was created by Wieden+Kennedy and debuted during the 2024 Super Bowl in the United States.
About DoorDash
DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favourite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
About Hardwork Club
Hard Work Club is an advertising and design company that believes Grit Makes Great. Founded in 2021 with zero outside investment and no ‘day one’ clients, the agency has quickly emerged as one of Canada’s leading independent shops. Through strategic rigour, audacious creativity and a highly collaborative ‘one team’ mentality, HWC swings big for brands that have everything to gain by getting gritty.
Credits
Client: DoorDash Canada
Head of Brand & Creative, Canada: Heather Cameron
Head of Marketing, Canada: Carly Steinberg
Senior Manager, Consumer Brand Marketing: Delly Dyer
Senior Manager, Dasher Brand Marketing: Sarah Jue
Senior Manager, Merchant Brand Marketing: Martine English
Agency: Hard Work Club
Executive Creative Director: Meghan Kraemer
Writer: Meghan Kraemer
Executive Producer: Lindsay Hann
Head of Strategy: Cameron Stark
VP Managing Director: Cass Farry
Group Account Director: Carlos Game Garcia
Associate Creative Director: Maria José Arias
Senior Designer: Priya Mistry
Director, Project Management: Cecilia Hui
Strategist: Sarah Phillips
Production Company: OPC
Director & Writer: Nick Ball
Executive Producer: Harland Weiss
Executive Producer: Donovan M. Boden
Line Producer: Max Brook
Director of Photography: Mátyás Erdély
1st Assistant Director: John Lowe
Production Designer: Marco Puig
Choreographer: Ryan Heffington
Choreographer Assistant: Patric Kuo
Producer: Emily Harris
Editorial Company: Stitch
Editor: Leo King
Editor Assistant: Chris Hutchings, Chris Wilson
Colour: Company 3
Executive Producer: Ellora Soret
Colourist: Jean-Clément Soret
Online: Untold Studios
Head of VFX: Jonathan Wood
Executive Producer: Lauren Olfield
VFX Supervisor: Tom Moreland
Producer: Will Tyler
Compositors: Michael Loney, Rob Trent
Digital Matte Painter: Jack Stephens
Motion Design: Aziz Dosmetov, Tim Devlin
Audio: Stare Crazy
Sound Design and Mix: Daniel Múller
Sound Design and Foley: James Andersen
Creative Director: Amy Andersen
Producer: Jonathan Dreyfus
Project Manager: Nathalie Hernandez
Business Manager: Lara Bohr-Kretsch
French Casting: Jesse Griffiths Casting
Casting Director: Jesse Griffiths
French Vocalist: Alexander Larin
Song: The Hamburger Song by Bobby Moore & The Rhythm Aces
Music Licensing: Music Rights Clearance
CEO: François Lachance
Partner, Managing Director: Katie Seline
Music Supervisor & Project Manager: Pauline Viard
Operations & Administration: Talia Felber
Production Service Company: Unit + Sofa, Prague
Executive producer: Fady Salame
Executive producer: Vero Hajkova
Executive producer: Martin Sobotka
Line producer: Nikola Mohorita
Production manager: Ola Pampana
Production manager: Tomas Nekvasil
1st AD: Olda Mach
2nd AD: Marketa Hanzlova
Art Director: Tomas Homolka
Make up artist: Andrea McDonald
Wardrobe stylist: Josef Cechota
Production coordinator: Kristyna Novotna
PA: Dérancie Baitoukou
Gaffer: Vaclav „Enzo“ Cermak
Key Grip: Michal Ralis
1st AC Cam A: Tomas Münzperger
1st AC Cam B: Dan Balzer
Stunt Coordinator: Dimo Liptovsky
Choreographer’s assistant: Linda Rancakova
Locations: Sons locations
Drone: Filip Brazdil
Media: Wavemaker
Managing Director, Client Leadership: Sandra Cardoso
Director, Media: Laura DeGrace
Associate Director, Media: Anthony Visconti
Client Business Manager: Emma Lasagna
Assistant Media Planner: Kerina McMorris
Media Planner: Jyotish Danwan
Congratulations on this catchy fun campaign team Hard Work Club!
