The Local Collective makes print, work

Safehaven Toronto, a charity that provides critical needs to support children and families navigating complex medical challenges that go unnoticed, dropped a compelling print ad created by The Local Collective in time for Giving Tuesday.

Drawing on this insight, the creative team at The Local Collective (TLC) developed an innovative design featuring a stereogram. This visual technique creates an optical illusion with a secondary image embedded in the background.

The full-page print ad ran last Tuesday in the Toronto Star—The Stereogram—revealed an image of a small child, representing the unseen individuals in need of collective attention and care. Building on their fall campaign, Safehaven is intensifying their outreach, calling on the community to step forward with their support.

The Local Collective takes great pride in the impactful work created for Safehaven this year and hopes that Giving Tuesday brought even greater awareness to their ongoing mission especially at this challenging time for charities.

W. thelocalcollective.com | Instagram: @localeverything

Credits
Advertising Agency: The Local Collective
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Advertising: Caitlin Keeley
Executive Creative Director, Advertising: Josh Day
Executive Creative Director, Design: Omar Morson
Account Director: Val Traitses
Account Executive: Shea McNeely
Media Agency: M&K Media

TLC proves with this campaign that print is not dead! Beautiful, meaningful work.