Turning the table on Eliane Cadieux

A look at an award-winning project from our Design Judge

June 17, 2024

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Turning the table on Eliane Cadieux

2024 Applied Arts Design Awards juror Eliane Cadieux, Co-founder and Chief Creative Officer of BESIDE. She is the guardian of the brand's vision. With over a decade of experience in communication and design, she excels in all facets of creation.  


What is BESIDE?

BESIDE is a project that celebrates our connection with nature and explores sustainable living practices — design, architecture, and experience — through integrated platforms - a magazine, digital content,  web series, events, etc.

 

One unique feature of the BESIDE project is its interdisciplinary approach, bringing together writers, photographers, artists, and activists to create a holistic exploration of our relationship with the natural world. Through stunning visuals, thoughtful storytelling, and immersive experiences, BESIDE aims to inspire individuals to reconnect with nature and adopt more sustainable lifestyles. Its timely message resonates with a growing global consciousness around environmental issues. Also, the quality of its content, both visually and intellectually, captivates and inspires audiences. And finally, its inclusive and collaborative approach fosters a sense of community and shared purpose, empowering individuals to make a difference in their own lives and the world around them.

 


Success for BESIDE is measured not only in traditional metrics but also in the impact it has on its audience and the wider community. Engagement with the content, positive feedback from readers (30-65 years-old), and tangible changes in behaviour towards more eco-conscious choices all contribute to the project's success. BESIDE holds a special place in our hearts because it embodies our values and aspirations. It's not just a (brand/design) project; it's a movement towards a more sustainable and harmonious future. The opportunity to make a positive impact on the world while doing what we love is what makes BESIDE a favourite among our endeavours. As a designer, I believe it's crucial for us to make a more positive impact on society and steer our clients in this direction.

 

BESIDE media


Behind-the-scenes, BESIDE thrives on collaboration and innovation since 2016. From brainstorming sessions to on-location shoots, every aspect of the project is a collective effort, and fuelled by passion. The team's dedication to authenticity and integrity ensures that each object, or piece of content resonates deeply with its community/audience. 


Congratulation on your labour of love and sharing alternatives that positively impact the world we live in!

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