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April 21, 2017

Tourism Nova Scotia Sees it Both Ways

 

 

If you think Nova Scotia is all fishing and lighthouses, think again.

 

A recently launched marketing effort by Tourism Nova Scotia in conjunction with DDB Canada and Halifax branding agency Trampoline seeks to highlight some of the lesser-known parts of the province.

 

It’s the second phase of 2016’s “If You Only Knew” campaign, which originated the concept of showcasing lesser-known experiences through print, digital and TV. This time around, the creative includes well-known activities, juxtaposing them with more local but equally exciting ones.

 

Hear about the campaign strategy from Tourism Nova Scotia's chief marketing officer in our Features section.


April 19, 2017

The Creative Frontier

 

Photo by Darren Hull

 

Are we there yet? We’d like to think so. In 2017, Canada’s creative economy is more powerful than ever. Last year, UK innovation charity Nesta published its report “Creative Economy Employment in the US, Canada and the UK,” which determined that of those three countries, Canada has the greatest creative employment as a percentage of the workforce, at 12.9 per cent. It has the largest share of workers not only in creative jobs, but also of creative people working in non-creative industries.

 

With freedom of movement, telecommunications and increasing public demand for creative services, professionals in Canada can choose what type of environment they want to work in (studio? freelance? in-house?) and, more importantly, where. There’s no doubt that a large urban centre can provide endless inspiration for a creative person. For many aspiring pros, “living the dream” in the “big city” is part and parcel of being an artist. But the same can be said about smaller population centres—they may offer a different pace of life, a tight-knit arts community, or the opportunity to corner a market.

 

Read more in our Features section.


April 18, 2017

Return to Fukishima

 

 

On March 11, 2011, time stopped in Fukishima, Japan. 

 

An earthquake had shattered the region. A tsunami followed, disabling the emergency backup at the Fukishima I Nuclear Power Plant, leading to a meltdown and radioactive waves released into the atmosphere. An entire city fled, and until last year, they weren't able to return to assess the catastrophic damage.

 

Rebecca Bathory, a British photographer known for her project Soviet Ghosts, in which she returned to abandoned Soviet spaces, was one of the people who received exclusive access to return to Fukishima. She has compiled her images in a new book out in Canada in May, Return to Fukishima (Carpet Bombing Culture, $37), which also describes the pain she felt visiting the site.

 

See her gallery of images here.


April 17, 2017

#NocturnalTourist: Q&A with Cosmo Campbell

 

 

By day, Cosmo Campbell heads up the creative department at DDB Canada. By night, he applies what he's learned in his 30 years in graphic design to the composition of his photography. Lately, that's meant when Campbell can't sleep, he goes walking in whatever city he is in, armed with only his camera and gear. He started the personal series #nocturnaltourist on Instagram to collect the results of his nighttime sojourns.

 

We asked him a bit more about the project. Read his full Q&A here.


April 12, 2017

2017 Design Awards Winners Announced

 

2017 Design Awards in-person jury

 

Drumroll, please! It's time to reveal the winners' list for the 2017 Design Awards. 

 

This year, due to the volume of entries, we had an online jury and an in-person jury (above). Online judging wrapped up Monday, April 10 and we hosted the in-person jury to review hard copies on Sunday, April 9 in downtown Toronto at the George Brown College School of Design, one of our award sponsors. Click here for the full list of judges.


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