May 18, 2018
Still from commercial
In the world of healthcare, there are many differences between physical and mental illnesses. Not only with diagnosis and treatment, but also with the attitude surrounding them. Mental illness is often stigmatized and not met with the same concern and empathy as physical illness. This is the insight that Zulu Alpha Kilo used in their new campaign for The Centre for Addiction and Mental Health (CAMH), the largest mental health hospital in Canada.
The campaign is focused around the tagline “Mental Health is Health” and aims to show the seriousness of mental health alongside the devastation it creates. “We must not stand silent when the human, the civil and the health care rights of people with mental illness are not recognized and respected,” says CAMH President and CEO Dr. Catherine Zahn in a release.
May 11, 2018
How do you take something like shopping for inexpensive groceries and make it hip? You create a unique hashtag, tease the advert on social media and throw in a streetwear clothing line. These are the tactics that advertising agency john st. used for its new No Frills campaign. The result? A social media frenzy.
May 10, 2018
Still from video
Here Be Monsters, Vancouver’s newest creative agency, just released its first campaign for client SnapQuote.
In an age where information can be found at your fingertips within seconds, companies need to be ahead of the curve to fulfill client needs. So Here Be Monsters played up online auto insurance group’s SnapQuote key differential in the new launch campaign—the fact that it’s an easy-to-use aggregator that will help users find the lowest and best possible insurance quotes.
May 9, 2018
How do you redesign a 110-year-old company that’s been rebranded several times over and get something new and fresh? DeSerres, one of Canada’s leading art supplies stores, tapped lg2 to take on the task. And the creative agency had a lot of ground to cover, starting with DeSerres’s early days as a hardware store in Montreal to becoming a chain of over 30 stores across Canada (see the logo progression below).
May 7, 2018
Lift & Co. is an online cannabis review resource that allows users to read and post reviews on medical marijuana strains and products.
Ahead of Lift & Co.’s public offering this month, Kerri-Lynn McAlister, CMO of Lift & Co, says, “We wanted to make sure we created a brand that was going to allow us to access the larger recreational cannabis community that is coming.”
May 7, 2018
When Julie Charbonneau Design (JCD), a luxury residential interior design firm based in Toronto, decided they needed a new promotional kit to draw in prospective clients, they looked to The White Room to execute the project. According to its website, JCD sees interior design as something much more than creating living spaces; they see it as making art. This is highlighted throughout the design of the promotional kit, which exhibits individual pieces of artwork, not just documents and folders.
May 3, 2018
Auction piece by Jack Neary
The National Advertising Benevolent Society (nabs) has officially kicked off its month-long awareness and fundraising event called nabs month. Nabs month concludes with an art auction on May 30. “During the month of May we are asking the industry to reflect on how to best take care of our own,” says Mark Neves, director of nabs.
Nabs was founded in 1983 and supports the health and wellbeing of professionals in the media, marketing and communication industries. Nabs offers a multitude of services such as workshops such as RIPE, which helps professionals 45 years and older deal with job loss and other challenges, and Career Strategy, which helps professionals land job interviews and opportunities. Nabs also operates a 24/7 hotline for those who need confidential advice.
May 1, 2018
© DDB Canada Toronto
Last week Toronto Crime Stoppers and design firm DDB Canada Toronto launched a campaign to shine a light on human trafficking in areas where it is most prevalent—airports. The campaign aims to educate the public on signs of human trafficking and urges the public to send in tips.
According to the U.S. State Department, more than 600,000 people are trafficked across international borders each year. Toronto Crime Stoppers are determined to lower these numbers and as a result, DDB Canada Toronto has created the “Speak Out For Those Who Can’t” pro bono campaign. Novus Media Canada and Astral Media have both donated media space for the campaign.
April 30, 2018
Photo © Nichole Sobecki
The annual Scotiabank CONTACT Photography Festival is back in Toronto through the end of May.
This event is the largest of its kind it the world, and features more than 200 exhibitions and happenings throughout the city. This year, CONTACT has 20 primary exhibitions and 15 public installations. It also features workshops, lecture series and a book fair to promote and present emerging photographers’ photo books.
April 25, 2018
When Bensimon Byrne started working with Casey House, a standalone hospital for people living with HIV/AIDS, the team made a startling discovery. While HIV cannot be transmitted through food preparation or food sharing, in a survey of Canadians, only half of them said they eat would food prepared by a HIV-positive person. This was the main insight behind the Bensimon Byrne-led June’s Eatery, a pop-up restaurant staffed with HIV-positive chefs.
When June’s Eatery launched this past November under the #BreakBreadSmashStigma campaign, it was received successfully in the city and in the media. Over the course of three days, June’s, which was named after Casey House founder June Callwood, fed 300 people while educating over 700,000 Canadians on social media.
Continuing with its campaign, this week Casey House debuted June’s: An HIV+ Eatery, a documentary highlighting the 14 chefs behind the restaurant. The film, directed by Oscar-nominated Hubert Davis, elaborates on each chef’s personal journey and opens the viewer’s eyes to the ignorance the chefs face everyday.
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