November 12, 2018

Advertising Awards Judges Work: Cossette



As our Advertising Awards are set to be published in our winter annual, we would like to showcase some work from our judges panel. First up is Katie Ainsworth, ECD of Cossette Vancouver. For their newest project, Cossette takes us down memory lane with the ‘Milk Makes Memories’ campaign.


Saputo’s Dairyland milk brand has been a household name in Western Canada for years. To celebrate their new packaging, Cossette showcases Dairyland milk in family settings - where memories are often made.

November 8, 2018

Q&A: Martin Dupuis



Martin Dupuis of Les Évadés is the art director for their Cinéma du Parc poster series. If these images look familiar, it's because they are. Dupuis' poster for Blade Runner was the cover of our 2018 Photography and Illustration annual. Since publishing last winter, the poster series have won in our Design and Advertising Awards-for a total of three different awards. This is the first time in Applied Arts' history that the same piece has won in three different award sections! To celebrate this milestone and figure out what makes these posters so award-winning, Applied Arts talked with Dupuis about the design of the posters, the inspiration and the feedback. 


November 8, 2018

Endangered Syndrome




The Canadian Down Syndrome Society (CDSS) has teamed up with Toronto-based agency FCB Canada to address the problem of dwindling services for people with Down Syndrome.


As the number of people born with Down Syndrome declines, so do the voices of the community. This results in a substantial lack in housing, education and funding supports which, in turn negatively affects the lives of those with Down syndrome.


To help address the lack of funding, FCB Canada once again worked with the CDSS to create a new campaign, released to coincide with Canadian Down Syndrome Week (November 1-7).


November 7, 2018

10 Truths We Uncovered at DesignThinkers Toronto 2018




Under the theme of ‘Speak the Truth,' 2,000 designers gathered in Toronto on October 24 and 25 for the DesignThinkers 2018 Conference to discuss everything from the lack of colour in our wardrobes to the lack of diversity and why we need more people with disabilities, different cultural and economic backgrounds and gender identities in the design industry. No stone was left unturned as conversations were had about failing, managing clients and knowing when to reconsider a concept that just isn’t working.


October 31, 2018

Investing In Our Future


Winning design category entry in Applied Arts 2018 Student Awards - a fictitious type specimen book for Dalton Maag's font family Aktiv Grotesk, by Humber College Graphic Design program student Jordan Jackson.


In our recent Fall 2018 annual, Cossette ECD Katie Ainsworth discussed the ongoing financial problems juniors face in Vancouver. From increased monthly rents to decreased salaries, the problem continues to affect everyone (not just juniors). In hopes of combatting this, Ainsworth listed a number of ways of how employers can help juniors out. Recently, we've noticed that Ainsworth’s message has taken root in the visual arts community, with events and opportunities aimed to help students and juniors. Now more than ever, it is clear that there are organized efforts to preserve the longevity of our industry (which rests in the hands of students). 


October 30, 2018

Featuring Highlights the World of Kidz



To get a brand to reflect children and their lives, you must enter their world. For the newest project for children’s clothing brand Electrik Kidz, Featuring does just that.

October 30, 2018

Bob's Your Uncle Creates a Brew



Canadians are amongst the world’s biggest food wasters. In a report released by the Commission for Environmental Cooperation, the average Canadian throws out 396 kilograms of food each year. In turn, the food then decomposes in landfills and releases methane gas - a greenhouse gas 25 times more powerful than carbon dioxide and a major contributor to climate change. 


This is a major problem that affects all Canadians. But how do you address this issue in a creative way? If you’re Toronto-based food and beverage advertising agency Bob’s Your Uncle, and Second Harvest (Canada’s biggest food rescue charitable organization) you create a beer from bread.


October 24, 2018

Studio Baillat and Red Bull Music Festival




Montreal design firm Studio Baillat is back with a new design for the Red Bull Music Festival 2018. This is the studio’s third year designing for Red Bull Music. This year, the team at Baillat was challenged with creating a new and fresh image that hadn’t been used before. On top of this, Baillat’s design had to unify two host cities of the festival, Montreal and Toronto. The Montreal aspect of the festival took place in September.


October 24, 2018

McMillan Brings Ottawa to Life



Ottawa-based B2B agency McMillan has been creating the design aspects and campaign for the Ottawa International Animation Festival (the second largest animation festival in the world) for the last five years. For this year’s campaign, McMillan’s core team (designer Jared Barter, illustrator Michael Zavacky and writer Ian Driscoll) decided to push the envelope even further, in hopes of broadening the festival’s attendees beyond industry insiders and animation nerds.


October 24, 2018

Grad Week Virtual Speakers Nov 14-21


Brittany Salzone, Savannah College of Art and Design. 2018 Student Award winner


Applied Arts has added to its student activities by creating a virtual speaker series for post-secondary students about to graduate. Why virtual? So students from anywhere can attend via their computer, tablet or phone. We have a mix of live webinars and pre-recorded videos.