3d parti Launches King East Design District
September 16, 2014
"Confetti Death," past work by participating artist TYPOE
To celebrate its designation as the King East Design District (KEDD), Toronto’s newest mini-neighbourhood will create an art gallery en plein air on September 20.
Artists, designers and KEDD’s showrooms will converge for “3dparti,” a free festival showcasing creativity through installations, public art and entertainment.
Participating showrooms, including Klaus and bulthaup, are partnering with artists on 15 installations scattered along King Street East between Church and Parliament.
The area is well known for its heavy concentration of interiors shops, design stores and textile boutiques, some of which have been in the neighbourhood for decades.
“It’s a distinct neighbourhood with its own DNA and culture,” says Al Smith, president of the St. Lawrence Market BIA, which spearheaded the initiative to get KEDD its own area within Old Town Toronto. “It’s the right time to launch a design district in Toronto.”
One of Toronto’s artists, Thrush Holmes, will create a permanent public art display at Klaus, and photography duo Saty + Pratha join forces with artist Tommy Matejka and DesignAgency to create a mixed-media video. For a full list of artists, click here.
“This area is made up of people who are business owners and managers, who can offer great examples of design,” says Smith. “It’s renewed a sense of pride and adds a level of sophistication to the area.”
"Tag," previous work by participating artist Pascal Paquette, who already has some work in the area. Paquette created the big chair on the side of the Klaus building.
Donations to Habitat for Humanity Greater Toronto Area will be accepted in exchange for a guide to the festival.
3d parti runs September 20 from 11 a.m. to 7 p.m. on King St. E. in Toronto from Church Street to Parliament Street.