Student Skateboard Designs at Toronto Design Offsite Festival
January 22, 2015
We’re doing a kickflip over the cool designs coming out of Toronto District School Board’s Oasis Skateboard Factory (OSF).
Since 2013, Toronto ad agency Anomaly has been partnered with Oasis Alternative Secondary School and the OSF, a six-year-old program that awards at-risk youth with school credits in exchange for running a skateboard and design company. Once a month, students work with mentors from Anomaly on all aspects of the branding process from concept to execution. The participants receive hands-on experience in the agency’s creative studio, complemented with external classroom lessons on business practices.
The OSF program has seen a 95 to 100 per cent pass rate every semester and provides a creative outlet for many of the students. The vibrant designs created by this year’s cohort will be displayed and sold during “The Youth are Revolting: A Pop-Up Shop and Graduation Celebration,” held at Anomaly HQ (46 Spadina Ave., Suite 200) on January 23. The event is part of the Toronto Design Offsite Festival (on until January 25) and is open to the public.
“To create 23 brands from scratch is totally insane — it’s unheard of — but OSF does it every year. It’s a testament to the raw talent and energy of the students and mentors,” says Pete Breton, partner and executive creative director of Anomaly in a release. “We could not be more thrilled to create a platform to show off their incredible work.”
This year’s class worked with photographer and motion director Philip Rostron of Instil Productions on a dynamic class photo — each student poses with their skateboard at a different point in the same trick — and learned technique from street artist ROADSWORTH.
See and purchase the skateboard decks in “The Youth are Revolting: A Pop-Up Shop and Graduation Celebration,” January 23 from 7 p.m. to 10 p.m. at the Anomaly office, 46 Spadina Ave., Suite 200 in Toronto.
Check out the behind-the-scenes video below.
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