The Future of the Agency Will be Revealed at Digifest 2017
April 11, 2017
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Digifest 2017 is a three-day conference (April 27- 29, 2017) located on Toronto’s waterfront that connects the creative community with the most innovative technologies, ideas and initiatives. Organized by George Brown College, this year’s theme will focus on the Future of Work, Learn, Play.
In this digital world, we all know that advertising is no longer about banners or TVs but about inventing new services and products that use technology in a way that truly adds to consumer’s lives. Nik Nieuwenhuijs, co-founder and CEO of Code d’Azur (Amsterdam) will be speaking about the bold agency process of creative strategies using technology with clients such as KLM and Snapticket. His talk, entitled “Be Your Own Brief,” is about connecting the dots with a creative solution that perfectly fits the brand, adds value to customers and ends being a fantastic business opportunity.
It’s official. Artificial Intelligence (AI) is turning out to be the paradigm-shifting technological marvel we were told it would be. Grant Owen, chief strategy officer of Critical Mass (New York City) will talk about AI-driven voice interactions and how they have the potential to change how we work, commute, shop, live, learn, raise our children, and more. His talk “The End of Clicks, Swipes and Gestures” will examine how many companies and consumer brands are not prepared for the shift.
The Interactive Zone is where the leading ideas and technologies intersect to explore the future narrative of the way we work, learn and play. Visitors will be invited to go on an experiential journey that investigates the new and emerging worlds being built for virtual reality, augmented reality; to question the optimism that artificial intelligence could play in our future communications; and to connect makers, coders with robotics to inspire a world where prototypes and expression come together.
Trans: duRéel auVirtuel
Trans: duRéel auVirtuel is a virtual reality (VR) experience that explores the concept of identity through diverse artistic mediums inside an immersive environment. A sense of self is conveyed throughout the experience, underlining the present time when technological developments are broadening the notion of identity.
Canadian Museum for Human Rights
The Canadian Museum for Human Rights is the first museum in the world solely dedicated to the evolution, celebration and future of human rights. Using multimedia technology and other innovative approaches, the museum creates inspiring encounters with human rights appropriate for all ages, in a visitor experience unlike any other. Visitors will be invited to experience the museum’s digital narratives with VR headsets, iPad AR and mobile app.
Learning the Digital Landscape, Advertising Technology 101
Janice Lui, Director, Digital Solutions & Operations, Cossette Media
In today’s connected world, graduates need to have a wide range of practical skills to operate in the digital marketing and digital advertising fields. In this workshop, attendees will learn from one of Canada’s leading digital advertising agencies, Cossette Media, the basic understanding of what the digital ad technology looks like and how everything is linked together. Attendees will gain insight into the following topics: third-party and first-party cookies, pixels and tagging, programmatic buying and landscape, geo-targeting and mobile marketing. Attendees will need to have a basic understanding of the digital space.
Painting from a Virtual Perspective
Tilt Brush by Google Workshop
Olga Nabatova, Artist
Tilt Brush by Google is a 3D-painting virtual reality application. In this workshop, interdisciplinary artist Olga Nabatova will give a brief summary of the software and its features while creating original works of art. She will show some of her existing compositions, and will show attendees easy-to-learn tips and tricks that will help them create their own beautiful 3D creations. Once learning the basics, attendees will be given the opportunity to create their own original art in VR. Don’t worry, no prior art or tech skills required—Tilt Brush by Google is extremely intuitive.
To view the full schedule and to purchase tickets, visit torontodigifest.ca. Applied Arts readers receive a 20% discount with code appliedarts2017!
Toronto Digifest will be held April 27-29, 2017, at Corus Quay, 25 Dockside Drive, in Toronto.
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