A Holiday Creative Roundup
December 20, 2017
DDB Canada Toronto's holiday campaign for Dairy Farmers of Canada
Happy holidays from all of us at Applied Arts and thank you for your support over the past year! We are taking a break until January—but we leave you with this fun and festive roundup of some of our favourite holiday-themed work this year.
All the best for a prosperous 2018!
Wrigley Canada opens the doors to its award-winning Skittles Pawn Shop one last time in downtown Toronto from December 26-29. The #SkittlesPawn campaign—based on the insight that 75 per cent of Canadians have been disappointed by a bad holiday gift at some point—encourages people to bring their unwanted holiday gifts in to trade them for Skittles.
For its agency holiday card, Zulu Alpha Kilo teamed up with First Spice Mixing Company to develop a caffeinated rub to counteract the tryptophan in turkey that makes you sleepy. Zulu designed the packaging in-house—but the real laughs come from a 15-minute video of an Australian masseuse preparing a turkey for the rub (below). On a more serious note, the agency also donated 150 turkeys to Toronto food rescue organization Second Harvest.
Vancouver creative studio Will wanted to spread some cheer this season and staged a flash mob in a local mall to get people smiling. The virtual greeting card calls for donations to Snowball Fight for Kids, a campaign Will is running for its client, BC Children’s Hospital. Participants get a virtual snowball for their donation—then they can “throw” the snowball to tag their friends.
DDB Canada Toronto charged Bent Image Lab with crafting a stop-motion film made entirely of felt for its client, the Dairy Farmers of Canada. “A Glass for Santa” shows that St. Nick might not actually drink all the milk left out for him on Christmas Eve, but use it to fuel his sleigh instead. The spot is running as pre-roll in cinemas until the end of the year, and a Dairy Farmers Spotify playlist includes holiday classics and covers, inspired by the commercial's cover of Stevie Wonder's "Everyone's a Kid at Christmas Time."