Ethos Keeps Piknic Electronik Fresh and Fruity for 2018

July 11, 2018




Two years after first creating the identity for Piknic Electronik Montreal, Ethos is back with a new visual look for the festival.


Piknic Electronik, an outdoor music festival in Montreal, first tapped creative agency Ethos and photographer Virginie Gosselin to create a campaign that would capture the relaxed and playful mood of the summer-long event in 2016.


The campaign, which features a neon mash-up of fruits and musical items (think microphones and speakers) has won many accolades including awards from Lux and Communication Arts—and yes, even two awards from Applied Arts. Now, Ethos and Virginie Gosselin have updated the concept for 2018.




The original series of four posters has been upgraded to a family of eight, each with their own fruity style. The visuals can be seen on the Piknic website and their social media channels. The print posters are running across Montreal’s subway stations and streets this summer. Ethos’s visuals will also be seen across the international locations of Piknic including Lisbon, Melbourne, Santiago and Dubai.


To learn more about Piknic Electronik 2018 and to see the festival line-ups, click here.—Sabrina Gamrot





Leave a Comment

* required field

Name: *

Optional URL: (include http://)

Comment: *

Verification: 6 + 2 = *

NOTE: Comments are moderated and should appear on the site shortly, pending approval.


Are you a designer, ad exec, copywriter, illustraotr, interactive designer or photographer with a flare for the written word? We're always looking for guest columnists and contributors for the Applied Arts website! Email editorial[at] to introduce yourself!