SID LEE COLLECTIVE / FLANELLE BOOK
Fashion & Beauty Photography - Series
Photographer: John Londono, Ad Agency: Sid Lee Collective, Editor-in-Chief: Sarah-Eve Leduc / Flanelle Magazine Creative Director: Vanessa Daly, Art Director: Garrett Naccarato, Producer: Catherine Cloutier, Copywriter: Lindsay Cooper, Modeling Agent: at FOLIO Emmanuelle Roque, Artist Division Agent: at FOLIO Myriam Girouard, Printed: in Canada by Quadriscan, Sales Representative: Yves Boileau, Photo Assistants: Stephanie Davis & Claudia Gregoire, Coordinator: Éliane Sauvé, Model: Celeste (Folio), Make-Up: Maina Militza (Folio), Stylist: Yso (Folio), Retoucher: Victoria Lord
This series was made for a fashion book project under the thematic of Unity. At first I thought of working with more than one model, to explore the idea of conflict, but then I decided to focus on inner conflicts – a kind of schizophrenic approach to self – by creating various characters with a single model. The battle between the alter egos contrasted nicely with the sweet, clean and harmonious idea of unity.