MMV "Online Yard Sale
Advertising/Non-Traditional - Series
2010
MacLaren McCann Vancouver
t: (604) 689-1131
e: hagan.ainsworth@maclaren.com
w: maclaren.com/vancouver
Creative Direction: Hagan Ainsworth Copywriting: Brian Quittenton Art Direction: Calvin Ho Ad Agency: MacLaren McCann Vancouver
Our agency moved. So we needed to send out a change of address announcement. To do this, we created an eBay store to sell all the weird stuff that was found while cleaning out the old office. We used the store to announce our agency move. We emailed, tweeted and facebooked it. Over 14 days our store had nearly 10 000 unique visitors. We also made over $500 in sales. Which we donated to charity.