Gorp Clean Energy Bar
Food - Single
The packaging is the most important touchpoint that GORP has, for shelf presence, and product experience. A key insight is that when customers ate bars around 60g in size, many of them would normally eat part of the bar before and after their activity. We developed a simple re-sealable sticker system that would allow customers to save the rest of the bar for later and prevent the bar from falling out of the packaging.
Creative Direction: Chuck Phillips Design: Rommel Cabanal, Chuck Phillips Design Studio: Cocoon Branding