Sapsucker

Brand Identity-Logo Applications-Complete - Series

2020

Vanderbrand
w: vanderbrand.com

Winner: Vanderbrand Creative Director: Julie Vander Herberg, Anna Vander Herberg Art Director: Melanie Hong Designer: Olivia Rohner Photographer: Blaise Misiek, Mark Olson

Sapsucker is a sustainably sourced tree water. Vanderbrand developed a brand with an eye-catching shelf presence, witty tone, and clever messaging. The brand identity is strongly informed by its Canadian roots. The wordmark takes cues from Canadian nostalgia including local sport apparel and retail packaging. Pairing the historically referenced typeface with a modern graphic language established a visual system that is appropriate, distinctive, and flexible for varied scales and applications.