Light the Way

Craft Photography - Single

2018

No Fixed Address
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Art Director: Randy De Melo Company: No Fixed Address Client: FA Design Creative Director: Dhaval Bhatt, Shawn James Photographer: Brooks Reynolds Production House: Ad Hoc Content Producer: Cia Mellegers Stunts: Danger Boy Account Director: Josie Daga

For the 2018 Olympic Games in Pyeong Chang, FA Design was the Official Competitive Outerwear Partner of the Canadian National Snowboard Team. To launch the Limited Edition Olympic Jacket, lookbooks were created to evoke the spirit of the Olympic flame. The books were collectively lit on fire, turning each one into a one-of-a-kind piece. The message was clear – we light the way in active outerwear.