Craft Motion/Animation - Series
45 DEGREES / Cirque du Soleil in collaboration with 4U2C and Baillat Studio Executive Creation Director: Daniel Fortin Creative Director: Patricia Tremblay Stage Director and Writer: Mukhtar Omar Sharif Mukhtar Executive Producer: Olivier Goulet Video Content Designer: Jean-Sébastien Baillat Chief Executive Producer: Yasmine Khalil Executive Production Director: Patrice Poulin Project Director: Lydia Brown Assistant Director: Manuel Bissonnette Artistic Coordinator: Marc-André Goulet Production Director: Jan Mylle Technical Director: Ian Donald Project Manager: Alexe Mercille-Gagné Motion Graphics Artist: David Baril, Maxime Boisseau Programmer: Hugo Ralet Associate Creative Director: Andréanne Dumont Shooting and Director of Photography: Davai Senior Marketing Director: Céline Payelle
The video content designed for Helene Fischer, one of Germany’s the most acclaimed pop artist, was inspired by time. The semi-circular screen lends itself to the initial images of a stylized clock. The objective was for the video content to play an integral part of the story by creating a customized series of video clips using innovative in-camera effects, each equally bold and refined and holding a unique beauty on their own.